Instagram, YouTube, and more recently TikTok – the video-sharing app that has spawned a thousand trends – have a lot to answer for. And the fact that this obsession with tidying, order, calm and cleanliness has happened at the same time as visual social media apps have become dominant is surely no coincidence. There are scores of TV shows beyond Kondo's, from the BBC series Stacey Solomon's Sort Your Life Out to Netflix's Get Organized with The Home Edit. To understand why we might be newly embracing mess, it's useful to remember just how strong a grip the anti-clutter movement has had in recent years. Oxford Dictionaries' phrase of the year for 2022 – as overwhelmingly voted for by the public – was "'goblin mode': a type of behaviour which is unapologetically self-indulgent, lazy, slovenly, or greedy, typically in a way that rejects social norms or expectations." If we all got obsessed with making our homes cosy and beautiful during the pandemic, it feels like last year was the year we gave up: embracing the mess and the chaos that comes with normal life. That even someone who's built a hugely profitable career out of tidying admits that priorities change when life changes. The characteristic reaction in the latest slew of think pieces? Relief. Most responses, however, have actually been pretty positive. The comments section under the article exploded with posts, some angry about being "Konned" from stressed mums annoyed at what they perceived to be the hypocrisy of Kondo changing her mind about those impossible neat-freak standards. Now I realise what is important to me is enjoying spending time with my children at home." As reported in the Washington Post, a super tidy house was no longer her top priority: "I have kind of given up on that in a good way for me. After almost a decade since Kondo first introduced the world to the concepts of "sparking joy" and folding your pants into little envelopes – also sparking her own Netflix show along the way – it seems having three kids has radically changed her lifestyle. "My home is messy": four innocuous little words, but when spoken by the oracle of tidying up, Marie Kondo, they were enough to apparently break the internet.
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