You also gain more insight into your creative personality which you can then use as starting points for developing your DJ/producer brand. The more creative work you put out into the world, whether they come in the form of mixtapes, tracks, podcasts or blog posts, the more you begin to realise what it is you’re about and what you stand for. Identify and define what it is that you stand for That’s how strong his brand is – in fact, all you need to see is his big smile and ever-present dark glasses to know it’s him. If you’re a DJ or dance music fan, you don’t need to see a name tag on this fella to know he’s Carl Cox. Here are four steps to get started on developing your DJ/producer brand. In other words, your brand essentially becomes who you are in the minds of people, and if it’s a hazy or even an inaccurate representation of yourself, it’s going to be a rougher ride moving forward because it will be confusing for you and for your potential fans. Branding lets you control how you want people to perceive you, and it’s become so crucial in today’s social media-driven age: many DJs rely on the strength of their brands to command higher fees, to get them the choice slots in front of the most discerning audiences, and to form lucrative tie-ups with other brands who want to associate with them. Today we’re going to focus on defining and creating your DJ/producer brand. In part one of our Zero To Hero: How To Hustle For DJ/Producer Success series we covered seven micro income streams to keep cash coming in while you pursue your DJ/producing, and in part two we talked about how you can get noticed online by putting out killer content.
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